Pipedrive Attribution

See the full journey, not just the last click.

Most attribution stops at whichever ad or email a prospect clicked last. This tracks the whole path — paid ads, website visits, email opens, and every sales activity already in Pipedrive — and writes it straight onto the Person and Deal record your team already works in.

Connect your Pipedrive → See how it works

Paid ads, website, email, and sales activity in one timeline

Writes real Pipedrive fields you can filter, sort, and report on

No app marketplace review wait — connect and it's live in minutes

Built by your Pipedrive consultant, not a black-box vendor

See it in action

A real prospect's path — the ad they clicked, the pages they read, the call that followed — shown two ways: the full timeline, and the same data as real fields on the Pipedrive Deal your team already works in.

Full prospect journey: an ad click, three website pages visited, the deal entering stage 1, a completed phone call, the deal moving to stage 2, and a new-subscriber activity — all on one timeline — The full journey — one click away from any Person or Deal.

Pipedrive Deal showing Lead/Deal First Touch Attribution custom fields, 12 of 15 populated: View Journey link, touchpoint counts, first touch channel, source, medium, campaign, and landing page — Real Pipedrive fields — filterable, sortable, reportable.

Dashboard table of recently active prospects, showing each contact's first touch and last touch channel, source, medium, campaign, and term — One dashboard for every client — see what's working across the board.

Three steps, no developer needed

Connect your Pipedrive

Paste in your Pipedrive API token (found under Personal Preferences → API in your Pipedrive account). We verify it instantly.

Add one snippet to your site

A single script tag, or a Google Tag Manager tag, or our WordPress plugin — whichever fits how your site is built.

Watch it fill in

First-touch and last-touch channel, source, and campaign appear on every Person and Deal — plus a dashboard here showing what's working across all of them.